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The purpose of this paper is to examine the role of social marketing programs in preventing drunk driving, and how protection motivation theory (PMT) can be used to create effective anti drunk driving communications.

Communication and program materials aimed at reducing drunk driving were identified and gathered from English‐language websites from the USA, Canada, UK, Australia, and New Zealand, and a qualitative review was conducted.

The review provides a description of the key themes and messages being used in anti drunk driving campaigns, as well as target population, campaign components, and sources of funding. A key facet of this review is the examination of the use of PMT in social marketing campaigns designed to prevent drunk driving.

The review presents social marketing campaigns aimed at preventing drunk driving in English‐speaking countries, and shows that PMT can be successfully used in this context. The paper provides a guide for future initiatives, as well as recommendations for social marketing practitioners.

Country image (CI) has been one of the most studied topics in international business, marketing, and consumer behaviour of the past five decades. Nevertheless, there has been no critical assessment of this field of research. The purpose of this paper is to understand the status and evolution of CI research.

The authors review 554 articles published in academic journals over 35 years. The authors examine publication, authorship, and research procedure trends in these articles as an empirical and quantitative assessment of the field. The authors identify weaknesses and strengths, and the authors address disconcerting and encouraging trends.

The authors find a number of laudatory trends: CI research is becoming less US-centric, more theory driven, more sophisticated in methodology, evaluating more diverse product categories, and making use of multiple cue studies. There are, however, two major methodological concerns: poor replication and questionable generalizability of findings. The authors also noted the influence of CI articles has been decreasing, as well as their rate of publication in top tier journals.

Since the authors present data that reflect actual practices in the field and how such practices have changed across time, the authors believe the study is of substantial value to CI researchers, journal editors, and instructors whose curriculum includes CI. The critical assessment and subsequent recommendations are accordingly empirically justified.

Country‐of‐origin research has concentrated on the examination of consumer product perceptions or attitudes towards products made in different countries based on a variety of intrinsic or extrinsic cues. This research takes a different approach by examining the impact of country of origin, levels of foreign product ownership and consumer′s occupational status on interpersonal perceptions. Since respondents were not asked to engage in direct evaluations of various products of domestic or foreign origins, consumer normative response tendencies should be minimized. This approach also allows the examination of differential effects of country of origin on different consumer segments according to the occupational status.

The purpose of this research is to test the applicability of a model showing the relationship between a set of modified MARKOR scales used to measure market orientation (MO) and a set of organizational antecedents in an emerging market.

The study is conducted using a survey instrument administered to a large national sample of management personnel in various blood collection centers in China. A structural equation modeling approach is used in the data analysis.

The results support the model and show robustness of the scales used as well as a positive relationship between some organizational antecedents and the MO construct.

The results of the study provide some new insights on what managers in non‐profit organizations (NPOs) can do in implementing marketing strategies to improve organizational effectiveness through a greater emphasis on MO.

This is the first study to focus on a state‐controlled NPO whose mission is to deliver social values to its constituents in an emerging economy. The results should prove valuable not just for other organizations in the country but also for other emerging countries whose NPOs are still largely state‐controlled.

This study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption. The authors adopted a contingency approach and empirically examined, by way of competing hypotheses, the alternative possibilities by which product familiarity and product involvement may influence the importance that consumers place on COO image when they evaluate products.

Data were gathered from 388 consumers in Australia across four different product classes. Data analysis was conducted using hierarchical regression analysis with interactions and post hoc slope analysis.

Overall, the study findings suggest that the importance that consumers place on COO image when they evaluate products is contingent on the product context. Specifically, the study findings show that consumers consider COO image to be more important for their product evaluations when they evaluate products from less familiar product categories and are less involved with the products that they are evaluating. An additional variable included in the study, product origin congruency, was found to enhance the importance that consumers place on COO image when they evaluate products.

There are competing views in the literature as to how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products. This study further clarifies the moderating role of product familiarity and product involvement. The study also examines the potential moderating role of product origin congruency in a survey for the first time.

This study is motivated by the theme of this special issue of International Marketing Review, which highlights the enormous economic success of Asia‐Pacific nations and their emergence as global marketers of the twenty‐first century. The success of firms situated in these nations has been even more pronounced since the 1990. This study highlights international marketing developments, opportunities, and research issues that warrant closer attention. In examining the topic, highlights a number of important developments including technological innovations, the penetration and influence of the Internet and electronic commerce in the region, the emergence of Asian multinational companies, the development of Asian brands, the importance of relationships and networks for firms in this region, and their greater international integration and cooperation with the rest of the world. International marketing research considerations pertaining to the Asia‐Pacific Region are explored in each section, as well as in the conclusions.

The country‐of‐origin (CO) literature has traditionally focused on consumer product evaluations which are presumed to occur during the evaluation of alternative stages of the consumer buying decision process, where knowledge about product attribute information is either provided or assumed. Purchase behaviour has also mostly been measured by purchase intention. Examines the CO effects by incorporating the amount of prepurchase information search and the post‐purchase efficiency of choice measured by the amount of loss buyers incur for not choosing the same or higher quality car at a lower price. Shows that while CO did not affect the amount of pre‐purchase search, it had a significant impact on the efficiency of consumer choices.